Union Group started as a dream between experienced commercial giants who founded the company on the values of collaboration, partnership and respectable work ethic. Through their in-depth expertise of the world of distribution, commerce and customer service, they established a group that united these fields and excelled in introducing them to the market. 

Since the beginning, Union Group dealt with the average consumer, local vendors and international corporations and connected them under one large umbrella. It built tight relationships based on trust, respect and high-quality service until it became a household name as well as an established figure in the world of business with partners including Huawei, Orange, LG and more.

Union Group started as a dream between experienced commercial giants who founded the company on the values of collaboration, partnership and respectable work ethic. Through their in-depth expertise of the world of distribution, commerce and customer service, they established a group that united these fields and excelled in introducing them to the market. 

Since the beginning, Union Group dealt with the average consumer, local vendors and international corporations and connected them under one large umbrella. It built tight relationships based on trust, respect and high-quality service until it became a household name as well as an established figure in the world of business with partners including Huawei, Orange, LG and more.

3.4k

POS

16K

Square Meters of Space

137

Vehicles

2001

Foundation of Union Group

Foundation of Union Group

A group of Egyptian commercial titans teamed up to found Union Group and start a triumphant journey in the fields of Distribution, Logistics, Retail and eCommerce.

Partnership with Orange

Partnership with Orange

Union Group entered the distribution market by becoming the exclusive distributor to one of Egypt’s biggest telecom companies. Orange, was the group’s first stepping stone and an incredibly successful partnership to this day.

2002

2004

Launch of Union Mobile Accessories

Launch of Union Mobile Accessories

In 2004, Union Group ventured into a new challenge and founded its first brand of mobile accessories. With firm roots, the Group anticipated the market’s needs for high quality but affordable accessories and fulfilled it. Union Mobile Accessories was the next step in the Group’s evolution and one of its notable milestones.

2009

Samsung Distributor

Samsung Distributor

2009 marked another substantial venture for Union Group with its major partnership with Samsung for distribution of its Handheld Products. After building credibility and trust with the colossal company, the relationship evolved to new avenues of reach.

2011

Samsung Consumer Electronics

Samsung Consumer Electronics

In 2011, Union Group began distributing a variety of Samsung Consumer Electronics to a large section of the Egyptian market.

2014

UPD Launch

UPD Launch

Union Group continues to expand to bigger and better with the forging of its subsidiary company: Union Prime Distribution in 2014. Continuing its march to achieve its vision of becoming the leading Distribution company in Egypt, Union Group expands to move closer and closer to its realization.

2015

Huawei Partnership

Huawei Partnership

Union Group acquired the rights to distribute Huawei products all over Egypt through its vast experience and enormous distribution network of reps, warehouses, vehicles and more; fulfilling Union Group’s to provide the Egyptian market with the products that genuinely serve its demographics.

Beginning of Union Mobile Stores

Beginning of Union Mobile Stores

Another adventure embarked on by Union Group to create Union Mobile Stores, where Handheld Products can be purchased and maintained through a one-stop shop. This new retail solution was offered to consumers in 2015; providing a variety of brands, after-sale services and much more.

2016

Further Partnerships

Further Partnerships

Union Group is a multibrand catering a different segmentations of the market. UG continues to build their specialty portfolio of handheld products and consumer electronics with new partnerships with Infinix, LG, Beko and Bosch. In 2016, Union Group began to distribute these varieties of imported products to the Egyptian market with great success

Creation of Qeyada Foundation

Creation of Qeyada Foundation

Qeyada Foundation was founded in 2016 with Union Group as its main sponsor as part of their belief in supporting tomorrow’s youth. Qeyada grants work readiness, vocational training, and academic scholarships to rising Egyptian youth with the purpose of reducing the gap between public education and work life.

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2017

Distributing Alcatel

Distributing Alcatel

A new opportunity rose for Union Group in 2017 to distribute Alcatel products to the Egyptian market. This brand of Mobile Handsets began its partnership with Union Group and continues to find considerable success in the market.

Apple Partnership

Apple Partnership

Union Group landed a new monumental partnership deal with Apple to distribute its mobile phones- iPhone

2018

Foundation of Union eCommerce Mobile Stores

Foundation of Union eCommerce Mobile Stores

Union Group relentlessly continues to extend its reach in the market with innovative new approaches, such as the foundation of Union Ecommerce Mobile stores. This new online store encompasses a digital hub for all-things mobile, from accessories to phones of diverse brands and types.

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2019

Vivo Partnership

Vivo Partnership

2020

What’s Next?

This year is the start of a new chapter for Union Group with new significant ventures.